Upcoming Brand Alert: Haya Boutique
Launching on August 22nd at the IMFDF fashion show in Toronto – Haya is Canada’s newest modest fashion label. Established in 2015 out of London, Ontario by a husband-wife duo, the name Haya reflects what the brand stands for: modesty, bashfulness, self-respect and humility. As one can be modest and still celebrate fashion and beauty.
Haya represents the woman in love with her faith, a woman who possesses inner beauty and is strong, confident and bold.
It is a source of pride that all Haya’s products are designed and handmade in Canada. The company works with local Canadian businesses to manufacture their clothing line as opposed to importing from overseas. Made in Canada means everything — from concept to catwalk — Haya adheres to high ethical standards and business practices. It is part of the company’s psyche to ensure that all its business decisions are environmentally and socially conscious and that Islamic business ethics are a top priority.
The concept of Haya came in to being when the founders were seeking options for starting up their own business. Hamza Lakhani, 24, business-oriented and entrepreneurial, didn’t believe in the 9-5 job cycle. Wanting to break out of that system, he motivated his wife, Ambreen Yousaf, 24, to explore business options. The couple realised a dire need for trendy modest clothing and the frustrations that Muslim women faced when shopping mainstream. In the future they hope to design clothing for Muslim men as well, a market that has not been explored much in Canada.
Two years in the making and the brand has finally began to materialize. Offering styles that take you from day to night, Haya has a range of options to choose from: casual, formal and semi-formal. It is also one of the few modest fashion brands that has introduced select pieces of work-wear for their working clientele, which they hope to expand in the near future.
Ambreen, the clothing designer, seeks to preserve tradition and create modern styles that reflect the current identity of Muslim women. The fabrics, trims and patterns are thoughtfully chosen to create perfect wardrobe staples. All pieces are tailored to perfection and hours are spent on constructing and re-constructing each design before it is finalised. A detailed process of designing, pattern-making, grading and ensuring that the piece is fashionable as well as functional takes place. A lot of thought and hours of work go into making one piece of clothing, which is what makes Haya’s products amongst highest quality. It is not part of the brand’s philosophy to compromise quality and standards to produce cheaper products.
The goal of Haya is to offer Muslim women clothing options that won’t make them compromise their faith, values and principles. With the help of Allah, Haya intends to offer customers the best Muslim clothing in Canada.
Below are some of the pieces from Haya’s collection. All photos have been taken by professional photographer, Hamdi Ali. View her work here.