Spreading the Salam
The sweet smell of gardenia with a hint of lavender lingers in the air. A color palette that is pleasing to the eye reminds us of a vintage tea party. The soft sounds of Maher Zain singing “Assalamu alayka ya Rasool Allah” bring coolness to the ears. The products displayed are carefully chosen to resonate the brand — each softly welcoming you to the Salam Shop.
Salam Shop is a creative place to shop for Muslims living in Canada. It is located in Mississauga, Ontario in the heart of one of the most diverse cities in Canada. The shop contains a carefully curated mix of products that are handmade, ethically produced, fair-trade, and organic.
Since its launch on February 8th 2015, Salam Shop has become the store for modern Muslims wanting unique home décor, artwork, apparel, stationery, health & beauty products, books, toys, jewelry, fresh flowers, gifts, and halal treats. They’ve also created a cosy and beautiful in-shop café equipped with organic and fair-trade teas, coffees, and kashmiri chai on Fridays and weekends.
Customer service at Salam Shop is top priority – the team loves interacting with guests and they showcase their gratefulness for community support through their in-shop events held several times each month. Thus far, Salam Shop has celebrated Family Day, International Women’s Day, and March Break with the community. Their latest event is a Paint Night with a local artist.
What began as a dream in the summer of 2014 has quickly become a beautiful reality adored by Muslims all over the world. In July 2014, the founder quit her management role in downtown Toronto to take on a more meaningful career that would allow her to connect her Canadian roots to her religious upbringing. She was inspired to create a lifestyle shop that would resonate with Canadian Muslims and really showcase what being a Muslim in Canada is all about.
Today, Salam Shop carries over 15 high quality, ethical, and fair trade brands to support its vision to spread the love & beauty of Islam. To date, the brick-and-mortar shop has served over 500 customers and Salam Shop is excited to announce the launch of their online shop before Ramadan 2015. And as for the future, one might ask: what else is in store for Salam Shop? Spreading the love & beauty of Islam worldwide – through franchise opportunities.
Here’s what some enthusiasts had to say about the store:
“Visiting this shop today reminded me of the beautiful prophetic tradition,
صلى الله عليه وآله Indeed Allah is beautiful and loves beauty.
إن الله تعلى جميل يحب الجمال
This store is breath of fresh air for Toronto!
Allah bless this beautiful initiative, ameen!
Make sure you check it out insh’Allah.”
—Shaykh Ibrahim Hussain, Milton, ON
“I love Salam Shop. It’s the perfect mix between a Chapters and a Pottery Barn feel but with Islamic products that fit my family’s lifestyle”
—A happy Salam Shop customer
About the creative entrepreneur behind the Salam Shop:
Sudduf Wyne is the founder of Salam Shop. She was born and raised in Hamilton, Ontario to immigrant parents from Pakistan. Sudduf is forever grateful for the time and effort her parents but into her upbringing and the intense focus on education and encouragement to be the best she could be.
Sudduf was inspired by her parents and their hardworking nature and took on the study of Materials Engineering at McMaster University as her undergraduate degree. She was the valedictorian of her graduating class. After working for Ontario Power Generation for several years, she decided she wanted formal business education and was delighted when she was accepted into the MBA program at the Richard Ivey School of Business with a half scholarship.
After completing her MBA, Sudduf went on to work in management at a downtown Toronto startup. In search of creating a life that was more meaningful and fulfilled her passion for entrepreneurship and her religion, Sudduf quit her job and began working on the concept for Salam Shop. With support and inspiration from her husband, Ahraaz Wyne, her family and friends, she has made her vision a reality. She takes great pride in sourcing only the highest quality products from predominantly local brands and artisans that echo her vision of the store.
Salam Shop is proud to carry these following brands (and is continuously on the lookout for adding more ethical brands for customers): The Fashion Caravan, Zuhoor Designs, Daya Couture, Smore Treats, The Craft Souk, Hayah Clothing, Silk of Paradise, Maqbool Clothing, Embellish, The Pampered Muslimah, Sabouna Simplified Skincare, The Petite Nunu Boutique and Anam K Art. You can visit her website for more details.